kooblog

Insights and creative observations

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Koobr finalists for Marketing Campaign of the Year Award

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Bring your brand to life through your website

Does your website successfully reflect your brand identity? If not, here’s our essential guide to why and how you can use your website to enable your brand to flourish. Your brand identity is the absolute summation of who you are and what you do, while your website is your most powerful online presence. It only makes sense for both of these things to ‘work together’.
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3 web design trends you should be paying attention to in 2017

As we move into the next quarter of 2017, it’s the perfect time to take a look web design trends everybody should be implementing. Every year we see articles talking about the ‘next big trends’ for the year ahead in terms of web design. Often, these trends go beyond appearances and provide real technical benefit in terms of SEO, UX and conversions – the ones we should all be paying attention to. But we also regularly see so-called trends that are based solely on appearance a
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Koobr welcomes new Marketing Manager Rebecca

I’m really looking forward to working with all of Koobr’s clients. Being a part of such a talented and creative group of people is really inspiring. – Rebecca Shaw, Koobr
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Koobr are recruiting – 3 reasons a career in marketing might be for you

<h2>Koobr are recruiting for talented new members, but do you have what it takes to join our team of creative revolutionists? It may well be the start of a promising new career.</h2>
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Why a strong customer journey is important to your brand

No customer experience should be accidental. Everything needs to be by design. That’s why having a customer journey is important in your brand communication. – Craig Barker, Koobr
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Why your B2B website needs to be more commerce-like in 2017

Another year, another opportunity to strengthen your business. But what does 2017 hold in store for B2B firms looking to improve their online marketing? As we move closer into 2017, many business-to-business (B2B) firms will be taking this time to re-evaluate their marketing strategies. Especially those who are actively, or, at the very least, planning to sell to their customers online.
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Twitter for business: How to ensure it’s your friend… and not your foe

Twitter has become a standard platform for businesses looking to strengthen marketing and broaden their customer outreach. But there are a few Do’s and Don’ts you should stick to, if you want to get the most out of every Tweet whilst avoiding any public mishaps. For businesses, especially customer-facing ones, Twitter seems a no-brainer.
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Derby Food and Drink Awards 2016 — Why celebrating local businesses is so important

Team Koobr was out in full force at this year’s Derby Food and Drink Awards. More than an excuse to dress up and get our drink on, it was a perfect opportunity to showcase the importance of celebrating local businesses. At a glitzy ceremony at Derby’s Roundhouse, Team Koobr was in attendance at this year’s Derby Food and Drink Awards. The guest list comprised of some of the best and brightest of our city’s food and drinks scene, including bars, pubs, restaurants and cafés — a
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3 reasons why Sonic the Hedgehog is the king of marketing

2016 marks the 25th anniversary of one of video gamings most beloved icons. But did you know Sonic the Hedgehog was conceived as a marketing device first, consumer product second? Forever immortalised as Sega’s official mascot, Sonic the Hedgehog took the mediascape by storm in the1990’s, turning the Japanese video game company into a household brand practically overnight.
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Happy International Coffee Day – How cultural shifts are driving changes in marketing

Today is International Coffee Day. So grab yourself a cup of your favourite blend and find out why your business needs to re-think its approach to marketing. Marketers have been making the most of public holidays since the birth of advertising. In fact, you can probably trace the first Christmas promotion to a business-savvy innkeeper posting a “room to let” sign in the window of his barn.
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Apple Event 2016 – Lessons in brand dominance and communication

Alongside the latest iPhone and smartwatch reveals, this year’s keynote was another opportunity for Apple to reconnect with audiences and once again establish brand dominance. Here are our insights that demonstrate why every business should take a page out of Apple’s marketing tablet. The end of the quarter keynote from Apple has become, in every sense of the word, something of a calendar event — a chance for loyalists to catch a salivating glimpse at the latest products and serv
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Should you be using emojis in your marketing?

As a millennial (someone born during or after 1980), emojis play a large part in how I communicate with others digitally. However, as a marketer, I approach their use differently.
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How to be happier at work

Would you like to be happier at work? Our work environment has a massive impact on our lives, not to mention on our physical & mental health. A great work environment is motivating and even when stressful, leaves you feeling fulfilled.
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How to avoid (or recover from) a social media disaster

Social media has revolutionised the way that businesses communicate with their customers, and more importantly, how customers communicate with businesses. It’s never been so easy for customers to publicly make their opinions heard and seen. This transparency can be both a blessing and a curse for any business with social media platforms.
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Why you need to up your B2B marketing (and how not to let it fall on deaf ears)

Are you taking steps to improve your B2B marketing? Whenever we talk about marketing and promotion there’s typically a divide between businesses that market directly to consumers (B2C) and businesses that market to other businesses organisations for commercial gain and partnerships (B2B).
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Keeping pace with the mega-marketers

A man who stops advertising to save money is like a man who stops a clock to save time. – Henry Ford
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Something to believe in – Is brand more important to your staff than to your customers?

A company that publicly displays brand values and culture without buy-in and the belief of the team can be disastrous for a business ona many levels. – Craig Barker, Koobr
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Bluu Sky – Case Study of a Branding Project

Koobr has reimagined our brand identity and brought it spectacularly up to date – helping us to redefine who we are and how we can communicate with our customers for the better. – Geoff Seymour, Managing Director, Bluu Sky
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Comech – Case study of a branding project

Simply put, they hit the nail on the head. Koobr created a contemporary, polished brand and now we are well positioned for rapid growth. – Keith Pallett, Managing Director, CoMech Metrology Ltd
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Chamber Apprenticeships – Case study of a branding project

Koobr displayed lots of positivity and enthusiasm when we briefed them on this creative project. They shared their creative process every step of the way, understood our requirements, gave useful insight, and delivered the best possible solution for the Chamber Apprenticeships brand values and target audience. – Alison Gray, Marketing Manager, East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire)
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Why you need to use dedicated landing pages

Online advertisement that uses dedicated landing pages typically sees a conversion increase of at least 25% – Omniture
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Why you need a responsive email template

Mobile email attributes up to 70% of email opens, depending on your target audience, product and email type. – eMailmonday
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Why you need to use email marketing

74% of UK consumers prefer to receive commercial communications via email, with more than half going on to make a purchase. – Econsultancy
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Why you need to cleanse your mailing list

Cleansing your email list now and again will not only help make it easier to measure the success of email marketing campaigns, it will also reduce marketing spend and save your business money in the longterm.
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Why you need to re-evaluate and (maybe) refresh your brand

A re-evaluation of your existing branding doesn’t mean you have to go ahead and change absolutely everything, let’s just get that out of way now. We’re not here to tell you that a new company name is needed for 2016, or that your website is outdated, oh no.
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Why you need to develop a brand promise

A brand promise isn’t just about assuring your customers, it’s about establishing your ideals and values, making sure everybody on board buys into the same concept. – Craig Barker, Koobr
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Why you need quality digital content

If your website is the shopwindow of your business, then content is all those things a shop needs to stay relevant on the high street; marketing, customer service, brand communication – everything. – Lee Currie, Koobr
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Why you need to optimise your website for mobile

Overall, smartphones are considered the preferential browsing device by internet users in the UK… – media.ofcom
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Biggest website trends you need to know in 2016

Whether you are thinking about a new website, or making a few tweaks to the old one, it certainly helps to know what’s fresh in the longterm. We take a look at some of the biggest website trends in 2016.
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