From marketing insights, to creative observations, you’ll find it all right here. Our little corner of the web that we like to decorate with the most informative and interesting news.
Insights and creative observations.
- Case studies
- Creative Resolutions
New legislation in the area of data protection means businesses and organisations must ensure their website is compliant. Here are 3 key areas of any website that must be addressed for GDPR.
The second of this two-part series examines the importance of navigation and internal link architecture, and what you need to look for when improving your website.
The first of this two-part series examines the importance of readability and performance, and what you need to look for when improving your website.
After working MSG Tours to enhance their marketing, the travel company has witnessed tremendous public response from customers and seen an increase in enquiries through their website.
From October, Google will mark websites without an SSL installed as ‘insecure’. Here’s everything you need to know.
Over the past eight weeks, we’ve been hitting the gym, tweaking our diets, and working together to improve our overall fitness and wellbeing as a team. Here’s how we got on.
Earlier this year we embarked on a journey with Fosse Healthcare to redefine their brand for new and existing audiences.
After working with Koobr in 2017, RDS Global has received more than double the number of monthly enquiries for new business and won two substantial contracts as a result of their new website.
Koobr welcomes Phil Willan, creative graphic designer and the latest addition to our team. Find out more about Phil and how he can help with your brand communication requirements.
Team Koobr is delighted to announce that we are through to the finals at this year’s East Midlands Chamber Business Awards, for Marketing Campaign of the Year 2017.
Weeks of training finally pay off. We are truly grateful and overwhelmed by the sheer number of kind messages and support we received while fundraising for such a worthy cause.
Koobr’s Managing Director, Craig Barker, explains why running this year’s Ramathon is so important to him.
The local market plays a significant contribution to the success of your business. Here are 4 ways to strengthen your marketing to those customers who are closer to home.
Does your website successfully reflect your brand identity? Here’s our essential guide to why and how you can use your website to enable your brand to flourish.
As we move into the next quarter of 2017, it’s the perfect time to take a look web design trends everybody should be implementing.
Koobr are recruiting for talented new members, but do you have what it takes to join our team of creative revolutionists? It may well be the start of a promising new career.
Customer experience is an important aspect for any organisation. But how do you prevent experiences from running wild and impacting your brand in a negative way?
Another year, another opportunity to strengthen your business. But what does 2017 hold in store for B2B firms looking to improve their online marketing?
Twitter has become a standard platform for businesses looking to strengthen marketing and broaden their customer outreach. Here are a few Do’s and Don’t’s you need to follow.
Team Koobr was out in full force at this year’s Derby Food and Drink Awards. More than an excuse to dress up and get our drink on, it was a perfect opportunity to showcase the importance of celebrating local businesses.
2016 marks the 25th anniversary of one of video gamings most beloved icons. But did you know Sonic the Hedgehog was conceived as a marketing device first, consumer product second?
Today is International Coffee Day. So grab yourself a cup of your favourite blend and find out why your business needs to re-think its approach to marketing.
Last week’s keynote from Apple was one of the biggest events in the tech calendar. But what did they demonstrate that every business can put into practice in their own marketing?
Considering using emojis in your marketing material? Be careful. There’s a right way and a wrong way. Find out how to use emojis for the best outcome in your marketing efforts.
Your working environment affects your physical and mental wellbeing. Find out some easy tips to be happier and more productive at work from our team of creatives.
B2B promotion is not so different to consumer-based marketing. Read more to strengthen your business to business marketing strategies.
Marketing and promotion can help your business to grow. Find out how even smaller business can level the playing field.
Earlier this year, Koobr worked with Bluu Sky to develop a new and exciting brand. Take a look at our case study and read all about our creative approach to this project.
Social media has revolutionised the way that businesses communicate with their customers and vice-versa, inviting both positive and negative public perceptions of your brand. Here’s how to avoid the bad and leverage the good.
Branding holds just as much importance to your employees as it does to your customers, perhaps even more so. Read more to find out why your business can benefit from internal-marketing.
In September 2015, CoMech secured one of the biggest contracts in the company’s longstanding history. Earlier that year Koobr developed a new brand for this worldwide organisation.
In 2015, the Chamber launched the new brand for their Chamber Apprenticeships scheme across Derbyshire, Nottinghamshire and Leicestershire. Koobr is extremely proud of the work we produced.
Whether your campaign is capturing leads or direct sales, dedicated landing pages are a highly effective way of maximising conversion-rates.
Mobile email attributes up to more than half of email opens. Make sure you’re using responsive email templates as part of your email marketing strategy.
The majority of UK consumers prefer to receive commercial communications via email, with more than half going on to make a purchase. Make sure you are using email as part of your marketing strategy.
Cleansing your email list now and again will not only help make it easier to measure the success of email marketing campaigns, it will also reduce marketing spend and save your business money in the longterm.
It always pays to take a look at your branding with a fresh pair of eyes. That doesn’t necessarily mean a total re-brand, but there are some changes you can make for a more successful year.
A brand promise isn’t just about assuring your customers, it’s about establishing your ideals and values, making sure everybody on board buys into the same concept.
Fresh, interesting and insightful content is essential to your online presence. Unfortunately, many businesses neglect their content output because they either underestimate its importance and effectiveness.
If your website is not optimised to work across mobile devices, you’re neglecting a significant proportion of users, resulting in far fewer people successfully connecting with your business online.