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Seeing your website through the eyes of a customer (Part One)

A fresh perspective can help you get the most out of your website, especially when approaching the experience from the point of view of your customers. The first of this two-part series examines the importance of readability and performance, and what you need to look for when improving

Google’s latest security update and what it means for your website

From October, Google will mark websites without an SSL installed as 'insecure'. Here’s everything you need to know to prepare your website for the browser’s upcoming changes to security

Koobrthon 2017 — A look back at our team fitness challenge

Over the past eight weeks, we’ve been hitting the gym, tweaking our diets, and working together to improve our overall fitness and wellbeing as a team. But has all the hard work paid off? Here’s how we got on. It’s seven in the morning (or 07:00

Fosse Healthcare: A journey of discovery — Branding case study

Earlier this year we embarked on a journey with Fosse Healthcare to rediscover what made them one of the country’s leading healthcare providers, to redefine their ethos as an organisation, their identity in the market, and reimagine their brand for new and modern

Koobr welcomes new graphic designer Phil

It’s great to be able to bring something new to the table, working collaboratively with such an experienced team of marketers and creatives here at Koobr. – Phil Willan,

Koobr finalists for Marketing Campaign of the Year Award

Team Koobr is delighted to announce that we are through to the finals at this year's East Midlands Chamber Business Awards, for Marketing Campaign of the Year

Team Koobr completes the Ramathon — Thank you to everybody who supported us

After weeks of training, semi-strict dieting, and running up and down steps a la Rocky Balboa, Team Koobr took part in this year’s Ramathon. Here’s how we got on. First off, we want to express our gratitude for everybody’s kind messages and generous

RDS Global: Success and results – Website case study

Having known Craig and the Koobr team for several years, I knew where I had to take this project. This new dynamic website has already seen an increase in not only traffic but also conversions for new business. – Sean Price, Marketing Director, RDS

Running for a reason — Why I’m taking part in this year’s Ramathon

Koobr's Managing Director, Craig Barker, talks about running in this year's Ramathon, a grueling half-marathon that takes place in Derby this June, and explains why it's so important to

Why local customers matter and how to market to them

Are you marketing to local customers? Current statistics show that the majority of people searching online are looking for businesses nearby. Here’s our essential guide on how to successfully market to them. When you’re trying to reach bigger, broader

Bring your brand to life through your website

Does your website successfully reflect your brand identity? If not, here's our essential guide to why and how you can use your website to enable your brand to

3 web design trends you should be paying attention to in 2017

As we move into the next quarter of 2017, it's the perfect time to take a look web design trends everybody should be

Koobr welcomes new Marketing Manager Rebecca

I’m really looking forward to working with all of Koobr’s clients. Being a part of such a talented and creative group of people is really inspiring.- Rebecca Shaw,

Koobr are recruiting – 3 reasons a career in marketing might be for you

Koobr are recruiting for talented new members, but do you have what it takes to join our team of creative revolutionists? It may well be the start of a promising new

Why a strong customer journey is important to your brand

No customer experience should be accidental. Everything needs to be by design. That’s why having a customer journey is important in your brand communication.- Craig Barker,

Why your B2B website needs to be more commerce-like in 2017

Another year, another opportunity to strengthen your business. But what does 2017 hold in store for B2B firms looking to improve their online

Twitter for business: How to ensure it’s your friend… not your foe

Twitter has become a standard platform for businesses looking to strengthen marketing and broaden their customer outreach. But there are a few Do's and Don'ts you should stick to, if you want to get the most out of every Tweet whilst avoiding any public

Derby Food and Drink Awards 2016 — Why celebrating local businesses is so important

Team Koobr was out in full force at this year’s Derby Food and Drink Awards. More than an excuse to dress up and get our drink on, it was a perfect opportunity to showcase the importance of celebrating local

3 reasons why Sonic the Hedgehog is the king of marketing

2016 marks the 25th anniversary of one of video gamings most beloved icons. But did you know Sonic the Hedgehog was conceived as a marketing device first, consumer product

Happy International Coffee Day – How cultural shifts are driving changes in marketing

Today is International Coffee Day. So grab yourself a cup of your favourite blend and find out why your business needs to re-think its approach to

Apple Event 2016 – Lessons in brand dominance and communication

Alongside the latest iPhone and smartwatch reveals, this year’s keynote was another opportunity for Apple to reconnect with audiences and once again establish brand dominance. Here are our insights that demonstrate why every business should take a page out of Apple’s marketing

Should you be using emojis in your marketing?

As a millennial (someone born during or after 1980), emojis play a large part in how I communicate with others digitally. However, as a marketer, I approach their use differently.In fact, I could probably have a conversation with my best friend using only emojis and still be able to hold a

How to be happier at work

Would you like to be happier at work? Our work environment has a massive impact on our lives, not to mention on our physical & mental health. A great work environment is motivating and even when stressful, leaves you feeling fulfilled.Of course, the business you work for should aim to keep

How to avoid (or recover from) a social media disaster

Social media has revolutionised the way that businesses communicate with their customers, and more importantly, how customers communicate with businesses.It’s never been so easy for customers to publicly make their opinions heard and seen. This transparency can be both a blessing and a curse for

Why you need to up your B2B marketing (and how not to let it fall on deaf ears)

Are you taking steps to improve your B2B marketing?Whenever we talk about marketing and promotion there’s typically a divide between businesses that market directly to consumers (B2C) and businesses that market to other businesses organisations for commercial gain and partnerships (B2B).Whilst

Keeping pace with the mega-marketers

A man who stops advertising to save money is like a man who stops a clock to save time.- Henry

Something to believe in – Is brand more important to your staff than to your customers?

A company that publicly displays brand values and culture without buy-in and the belief of the team can be disastrous for a business ona many levels.- Craig Barker,

Bluu Sky – Case Study of a Branding Project

Koobr has reimagined our brand identity and brought it spectacularly up to date - helping us to redefine who we are and how we can communicate with our customers for the better. - Geoff Seymour, Managing Director, Bluu

Comech – Case study of a branding project

Simply put, they hit the nail on the head. Koobr created a contemporary, polished brand and now we are well positioned for rapid growth. - Keith Pallett, Managing Director, CoMech Metrology

Chamber Apprenticeships – Case study of a branding project

Koobr displayed lots of positivity and enthusiasm when we briefed them on this creative project. They shared their creative process every step of the way, understood our requirements, gave useful insight, and delivered the best possible solution for the Chamber Apprenticeships brand values and

Why you need to use dedicated landing pages

Online advertisement that uses dedicated landing pages typically sees a conversion increase of at least 25% -

Why you need a responsive email template

Mobile email attributes up to 70% of email opens, depending on your target audience, product and email type. -

Why you need to use email marketing

74% of UK consumers prefer to receive commercial communications via email, with more than half going on to make a purchase.-

Why you need to cleanse your mailing list

Cleansing your email list now and again will not only help make it easier to measure the success of email marketing campaigns, it will also reduce marketing spend and save your business money in the longterm. So, with it being the start of new year, now would be the perfect time to go through your

Why you need to re-evaluate and (maybe) refresh your brand

A re-evaluation of your existing branding doesn’t mean you have to go ahead and change absolutely everything, let’s just get that out of way now. We’re not here to tell you that a new company name is needed for 2016, or that your website is outdated, oh no.However, it is a good idea to use

Why you need to develop a brand promise

A brand promise isn’t just about assuring your customers, it’s about establishing your ideals and values, making sure everybody on board buys into the same concept. - Craig Barker,

Why you need quality digital content

If your website is the shopwindow of your business, then content is all those things a shop needs to stay relevant on the high street; marketing, customer service, brand communication – everything. - Lee Currie,

Why you need to optimise your website for mobile

Overall, smartphones are considered the preferential browsing device by internet users in the UK...-

Biggest website trends you need to know in 2016

Whether you are thinking about a new website, or making a few tweaks to the old one, it certainly helps to know what’s fresh in the longterm. We take a look at some of the biggest website trends in 2016.Every year brings a new set of trends, especially in the ever-evolving world of tech and

Working with Koobr has strengthened our marketing activities across multiple channels, gaining extra traction, positivity, and engagement with audiences.
MSG Tours
Our new website developed by Koobr has seen an increase in not only traffic but also conversions for new business.
RDS Global
Koobr took the time to understand our services, our needs, and the challenges we face as a business. The quality of the work produced has been outstanding.
Fosse Healthcare

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