Bring your brand to life through your website

Does your website successfully reflect your brand identity? If not, here's our essential guide to why and how you can use your website to enable your brand to flourish. Your brand identity is the absolute summation of who you are and what you do, while your website is your most powerful online presence. It only

By | May 9th, 2017|Insights, Uncategorized|0 Comments

3 web design trends you should be paying attention to in 2017

As we move into the next quarter of 2017, it's the perfect time to take a look web design trends everybody should be implementing. Every year we see articles talking about the ‘next big trends’ for the year ahead in terms of web design. Often, these trends go beyond appearances and provide real technical

By | May 8th, 2017|Insights, Uncategorized|0 Comments

Why a strong customer journey is important to your brand

No customer experience should be accidental. Everything needs to be by design. That’s why having a customer journey is important in your brand communication. - Craig Barker, Koobr Does your business have a customer journey in place? If not, you could be severely neglecting the needs of your customers, as well as seriously impacting your

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

Why your B2B website needs to be more commerce-like in 2017

Another year, another opportunity to strengthen your business. But what does 2017 hold in store for B2B firms looking to improve their online marketing? As we move closer into 2017, many business-to-business (B2B) firms will be taking this time to re-evaluate their marketing strategies. Especially those who are actively, or, at the very least, planning

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

Twitter for business: How to ensure it’s your friend… and not your foe

Twitter has become a standard platform for businesses looking to strengthen marketing and broaden their customer outreach. But there are a few Do's and Don'ts you should stick to, if you want to get the most out of every Tweet whilst avoiding any public mishaps. For businesses, especially customer-facing ones, Twitter seems a no-brainer. Let’s crunch the numbers.

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

Derby Food and Drink Awards 2016 — Why celebrating local businesses is so important

Team Koobr was out in full force at this year’s Derby Food and Drink Awards. More than an excuse to dress up and get our drink on, it was a perfect opportunity to showcase the importance of celebrating local businesses. At a glitzy ceremony at Derby’s Roundhouse, Team Koobr was in attendance at this

By | May 3rd, 2017|News, Uncategorized|0 Comments

3 reasons why Sonic the Hedgehog is the king of marketing

2016 marks the 25th anniversary of one of video gamings most beloved icons. But did you know Sonic the Hedgehog was conceived as a marketing device first, consumer product second? Forever immortalised as Sega’s official mascot, Sonic the Hedgehog took the mediascape by storm in the1990’s, turning the Japanese video game company into a

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

Happy International Coffee Day – How cultural shifts are driving changes in marketing

Today is International Coffee Day. So grab yourself a cup of your favourite blend and find out why your business needs to re-think its approach to marketing. Marketers have been making the most of public holidays since the birth of advertising. In fact, you can probably trace the first Christmas promotion to a business-savvy innkeeper

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

Apple Event 2016 – Lessons in brand dominance and communication

Alongside the latest iPhone and smartwatch reveals, this year’s keynote was another opportunity for Apple to reconnect with audiences and once again establish brand dominance. Here are our insights that demonstrate why every business should take a page out of Apple’s marketing tablet. The end of the quarter keynote from Apple has become, in every sense

By | May 3rd, 2017|Insights, News, Uncategorized|0 Comments

Should you be using emojis in your marketing?

As a millennial (someone born during or after 1980), emojis play a large part in how I communicate with others digitally. However, as a marketer, I approach their use differently. In fact, I could probably have a conversation with my best friend using only emojis and still be able to hold a reasonably coherent conversation.

By | May 3rd, 2017|Insights, Uncategorized|0 Comments