Why local customers matter and how to market to them

Are you marketing to local customers? Current statistics show that the majority of people searching online are looking for businesses nearby. Here’s our essential guide on how to successfully market to them. When you’re trying to reach bigger, broader audiences as your business continues to grow, it’s

By | November 17th, 2017|Insights, Marketing|0 Comments

Twitter for business: How to ensure it’s your friend… not your foe

Twitter has become a standard platform for businesses looking to strengthen marketing and broaden their customer outreach. But there are a few Do's and Don'ts you should stick to, if you want to get the most out of every Tweet whilst avoiding any public mishaps.

By | May 3rd, 2017|Insights, Marketing|0 Comments

Should you be using emojis in your marketing?

As a millennial (someone born during or after 1980), emojis play a large part in how I communicate with others digitally. However, as a marketer, I approach their use differently.In fact, I could probably have a conversation with my best friend using only emojis and still be able to hold a reasonably coherent conversation.When you think about it, that sounds pretty crazy doesn't it?Whether you like it or not, emojis have almost become their own language amongst young people, and are in themselves also used as a new type of slang. Apple increased emoji size by 300% last year and also finally allowed consumers to enjoy emojis in the skin tone of their choice. They're certainly not going anywhere.Instagram found this interesting correlation between the use of slang and it's replacement with emojis - highlighting further that emojis are fast replacing written word (even though some wouldn't consider 'lmfao' a word - you get the picture)

By | May 3rd, 2017|Insights, Marketing|0 Comments

Why you need to up your B2B marketing (and how not to let it fall on deaf ears)

Are you taking steps to improve your B2B marketing?Whenever we talk about marketing and promotion there’s typically a divide between businesses that market directly to consumers (B2C) and businesses that market to other businesses organisations for commercial gain and partnerships (B2B).Whilst B2C marketing has really embraced digital technologies, B2B marketing, on the other hand, has been relatively slower to adapt, preferring to continue investing in more traditional channels such as in-person events and other traditional techniques.But with the buyer experience evolving towards increased online interaction and personalisation throughout the buying process, it is more important than ever that B2B marketers rethink their strategies.

By | March 23rd, 2017|Insights, Marketing|0 Comments