Are you marketing to local customers? Current statistics show that the majority of people searching online are looking for businesses nearby. Here’s our essential guide on how to successfully market to them. When you’re trying to reach bigger, broader audiences as your business continues to grow, it’s easy to overlook those customers closer
Does your website successfully reflect your brand identity? If not, here's our essential guide to why and how you can use your website to enable your brand to flourish.
As we move into the next quarter of 2017, it's the perfect time to take a look web design trends everybody should be implementing.
No customer experience should be accidental. Everything needs to be by design. That’s why having a customer journey is important in your brand communication.- Craig Barker, Koobr
Another year, another opportunity to strengthen your business. But what does 2017 hold in store for B2B firms looking to improve their online marketing?
Twitter has become a standard platform for businesses looking to strengthen marketing and broaden their customer outreach. But there are a few Do's and Don'ts you should stick to, if you want to get the most out of every Tweet whilst avoiding any public mishaps.
2016 marks the 25th anniversary of one of video gamings most beloved icons. But did you know Sonic the Hedgehog was conceived as a marketing device first, consumer product second?
Today is International Coffee Day. So grab yourself a cup of your favourite blend and find out why your business needs to re-think its approach to marketing.
Alongside the latest iPhone and smartwatch reveals, this year’s keynote was another opportunity for Apple to reconnect with audiences and once again establish brand dominance. Here are our insights that demonstrate why every business should take a page out of Apple’s marketing tablet.
As a millennial (someone born during or after 1980), emojis play a large part in how I communicate with others digitally. However, as a marketer, I approach their use differently.In fact, I could probably have a conversation with my best friend using only emojis and still be able to hold a reasonably coherent conversation.When you think about it, that sounds pretty crazy doesn't it?Whether you like it or not, emojis have almost become their own language amongst young people, and are in themselves also used as a new type of slang. Apple increased emoji size by 300% last year and also finally allowed consumers to enjoy emojis in the skin tone of their choice. They're certainly not going anywhere.Instagram found this interesting correlation between the use of slang and it's replacement with emojis - highlighting further that emojis are fast replacing written word (even though some wouldn't consider 'lmfao' a word - you get the picture)
Would you like to be happier at work? Our work environment has a massive impact on our lives, not to mention on our physical & mental health. A great work environment is motivating and even when stressful, leaves you feeling fulfilled.Of course, the business you work for should aim to keep their staff happy, but alongside this there are also ways that you can help yourself to stay positive and upbeat.It’s important to make sure you look after yourself at work, and by keeping the following points in mind, you should start to see some positive changes happen and an added spring in your step.Personalise You should feel comfortable, yet motivated, in your work area. Try and add items to your desk such as a plant, photos and a mug with a quote that makes you smile.If you’re spending 40 hours a week mainly in that space, you need to make sure that you add the little touches to make it your own.
Social media has revolutionised the way that businesses communicate with their customers, and more importantly, how customers communicate with businesses.It’s never been so easy for customers to publicly make their opinions heard and seen. This transparency can be both a blessing and a curse for any business with social media platforms.Providing excellent customer service should be a key pillar to any business, but this alone will not always guarantee happy customers, 100% of the time. An angry social media post that goes viral is bad enough, but combine this with a poorly handled response, and your business’ reputation is in serious trouble.Even if your company prides itself on being first class in it’s approach to customer service, there are still a whole host of reasons things can go awry and lead to a social media disaster.The rogue employee Employees with access to social media hold your business reputation in their hands.As HMV learnt the hard way in 2013, disgruntled employees can have a significant impact on a business if they decide to go out in a blaze of glory. Social media page hijacks, personal detail sharing and abusive responses to customers are just some of the cringe-inducing scenarios that have happened before, and will undoubtedly happen again.
Are you taking steps to improve your B2B marketing?Whenever we talk about marketing and promotion there’s typically a divide between businesses that market directly to consumers (B2C) and businesses that market to other businesses organisations for commercial gain and partnerships (B2B).Whilst B2C marketing has really embraced digital technologies, B2B marketing, on the other hand, has been relatively slower to adapt, preferring to continue investing in more traditional channels such as in-person events and other traditional techniques.But with the buyer experience evolving towards increased online interaction and personalisation throughout the buying process, it is more important than ever that B2B marketers rethink their strategies.
Online advertisement that uses dedicated landing pages typically sees a conversion increase of at least 25% - Omniture
Mobile email attributes up to 70% of email opens, depending on your target audience, product and email type. - eMailmonday
74% of UK consumers prefer to receive commercial communications via email, with more than half going on to make a purchase.- Econsultancy
Cleansing your email list now and again will not only help make it easier to measure the success of email marketing campaigns, it will also reduce marketing spend and save your business money in the longterm. So, with it being the start of new year, now would be the perfect time to go through your mailing list and make sure it’s in tip top shape for the rest of 2016.
A re-evaluation of your existing branding doesn’t mean you have to go ahead and change absolutely everything, let’s just get that out of way now. We’re not here to tell you that a new company name is needed for 2016, or that your website is outdated, oh no.However, it is a good idea to use this time to take a good look at your brand identity as it stands, checking whether the current branding accurately represents your business as it is now; your marketing objectives, company values, and your customers. And whether it can continue to represent your business well into the rest of the year.
A brand promise isn’t just about assuring your customers, it’s about establishing your ideals and values, making sure everybody on board buys into the same concept. - Craig Barker, Koobr
If your website is the shopwindow of your business, then content is all those things a shop needs to stay relevant on the high street; marketing, customer service, brand communication – everything. - Lee Currie, Koobr
Overall, smartphones are considered the preferential browsing device by internet users in the UK...- media.ofcom
Whether you are thinking about a new website, or making a few tweaks to the old one, it certainly helps to know what’s fresh in the longterm. We take a look at some of the biggest website trends in 2016.Every year brings a new set of trends, especially in the ever-evolving world of tech and design. Whilst this can seem a bit of an imposition, it’s also a fantastic opportunity for businesses who want to freshen up their image and online marketing channel.Your website is the epitome of both those things, so it definitely pays to keep ahead of the curve. Here’s a few of the biggest website trends across design and functionality you need to know in 2016.