Bring your brand to life through your website

Does your website successfully reflect your brand identity? If not, here's our essential guide to why and how you can use your website to enable your brand to flourish. Your brand identity is the absolute summation of who you are and what you do, while your website is your most powerful online presence. It only

By | May 9th, 2017|Insights, Uncategorized|0 Comments

3 web design trends you should be paying attention to in 2017

As we move into the next quarter of 2017, it's the perfect time to take a look web design trends everybody should be implementing. Every year we see articles talking about the ‘next big trends’ for the year ahead in terms of web design. Often, these trends go beyond appearances and provide real technical

By | May 8th, 2017|Insights, Uncategorized|0 Comments

Why a strong customer journey is important to your brand

No customer experience should be accidental. Everything needs to be by design. That’s why having a customer journey is important in your brand communication. - Craig Barker, Koobr Does your business have a customer journey in place? If not, you could be severely neglecting the needs of your customers, as well as seriously impacting your

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

Why your B2B website needs to be more commerce-like in 2017

Another year, another opportunity to strengthen your business. But what does 2017 hold in store for B2B firms looking to improve their online marketing? As we move closer into 2017, many business-to-business (B2B) firms will be taking this time to re-evaluate their marketing strategies. Especially those who are actively, or, at the very least, planning

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

Twitter for business: How to ensure it’s your friend… and not your foe

Twitter has become a standard platform for businesses looking to strengthen marketing and broaden their customer outreach. But there are a few Do's and Don'ts you should stick to, if you want to get the most out of every Tweet whilst avoiding any public mishaps. For businesses, especially customer-facing ones, Twitter seems a no-brainer. Let’s crunch the numbers.

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

3 reasons why Sonic the Hedgehog is the king of marketing

2016 marks the 25th anniversary of one of video gamings most beloved icons. But did you know Sonic the Hedgehog was conceived as a marketing device first, consumer product second? Forever immortalised as Sega’s official mascot, Sonic the Hedgehog took the mediascape by storm in the1990’s, turning the Japanese video game company into a

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

Happy International Coffee Day – How cultural shifts are driving changes in marketing

Today is International Coffee Day. So grab yourself a cup of your favourite blend and find out why your business needs to re-think its approach to marketing. Marketers have been making the most of public holidays since the birth of advertising. In fact, you can probably trace the first Christmas promotion to a business-savvy innkeeper

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

Apple Event 2016 – Lessons in brand dominance and communication

Alongside the latest iPhone and smartwatch reveals, this year’s keynote was another opportunity for Apple to reconnect with audiences and once again establish brand dominance. Here are our insights that demonstrate why every business should take a page out of Apple’s marketing tablet. The end of the quarter keynote from Apple has become, in every sense

By | May 3rd, 2017|Insights, News, Uncategorized|0 Comments

Should you be using emojis in your marketing?

As a millennial (someone born during or after 1980), emojis play a large part in how I communicate with others digitally. However, as a marketer, I approach their use differently. In fact, I could probably have a conversation with my best friend using only emojis and still be able to hold a reasonably coherent conversation.

By | May 3rd, 2017|Insights, Uncategorized|0 Comments

How to avoid (or recover from) a social media disaster

Social media has revolutionised the way that businesses communicate with their customers, and more importantly, how customers communicate with businesses. It’s never been so easy for customers to publicly make their opinions heard and seen. This transparency can be both a blessing and a curse for any business with social media platforms. Providing excellent customer

By | May 3rd, 2017|Insights|0 Comments

Why you need to up your B2B marketing (and how not to let it fall on deaf ears)

Are you taking steps to improve your B2B marketing? Whenever we talk about marketing and promotion there’s typically a divide between businesses that market directly to consumers (B2C) and businesses that market to other businesses organisations for commercial gain and partnerships (B2B). Whilst B2C marketing has really embraced digital technologies, B2B marketing, on the other

By | March 23rd, 2017|Insights|0 Comments

Why you need to use dedicated landing pages

Online advertisement that uses dedicated landing pages typically sees a conversion increase of at least 25% - Omniture Whether your campaign is capturing leads or direct downloads and sales, dedicated landing pages are a highly effective way of increasing conversion-rate (the number of successful actions performed by visitors). Unfortunately, many businesses still neglect the use

By | February 6th, 2017|Insights|0 Comments

Why you need a responsive email template

Mobile email attributes up to 70% of email opens, depending on your target audience, product and email type. - eMailmonday With the number of smartphone users in the UK dominating other forms of internet browsing, as well as the growing number of users at home migrating from desktop to tablet, now is the time to

By | February 6th, 2017|Insights|0 Comments

Why you need to use email marketing

74% of UK consumers prefer to receive commercial communications via email, with more than half going on to make a purchase. - Econsultancy Even today, in this age of social media and mobile communication, email is still the preferential and most highly rated marketing channel in terms of its effectiveness by both consumers

By | February 6th, 2017|Insights|0 Comments

Why you need to re-evaluate and (maybe) refresh your brand

A re-evaluation of your existing branding doesn’t mean you have to go ahead and change absolutely everything, let’s just get that out of way now. We’re not here to tell you that a new company name is needed for 2016, or that your website is outdated, oh no. However, it is a good idea

By | February 6th, 2016|Insights|0 Comments

Why you need to develop a brand promise

A brand promise isn’t just about assuring your customers, it’s about establishing your ideals and values, making sure everybody on board buys into the same concept. - Craig Barker, Koobr Developing a brand promise is something every business should consider, particularly when you’ve got specific selling points, pertaining to the quality of your service,

By | January 24th, 2016|Insights|0 Comments

Why you need quality digital content

If your website is the shopwindow of your business, then content is all those things a shop needs to stay relevant on the high street; marketing, customer service, brand communication – everything. - Lee Currie, Koobr Fresh, interesting and insightful content is essential to your online presence. Unfortunately, many businesses neglect their content output

By | January 24th, 2016|Insights|0 Comments

Why you need to optimise your website for mobile

Overall, smartphones are considered the preferential browsing device by internet users in the UK... - media.ofcom If your website is not optimised to work across mobile devices, you’re neglecting a significant proportion of users, resulting in far fewer people successfully connecting with your business online. Make 2016 the year you rectify this issue

By | January 24th, 2016|Insights|0 Comments