Online advertisement that uses dedicated landing pages typically sees a conversion increase of at least 25% - Omniture
Mobile email attributes up to 70% of email opens, depending on your target audience, product and email type. - eMailmonday
74% of UK consumers prefer to receive commercial communications via email, with more than half going on to make a purchase.- Econsultancy
Cleansing your email list now and again will not only help make it easier to measure the success of email marketing campaigns, it will also reduce marketing spend and save your business money in the longterm. So, with it being the start of new year, now would be the perfect time to go through your mailing list and make sure it’s in tip top shape for the rest of 2016.
A re-evaluation of your existing branding doesn’t mean you have to go ahead and change absolutely everything, let’s just get that out of way now. We’re not here to tell you that a new company name is needed for 2016, or that your website is outdated, oh no.However, it is a good idea to use this time to take a good look at your brand identity as it stands, checking whether the current branding accurately represents your business as it is now; your marketing objectives, company values, and your customers. And whether it can continue to represent your business well into the rest of the year.
A brand promise isn’t just about assuring your customers, it’s about establishing your ideals and values, making sure everybody on board buys into the same concept. - Craig Barker, Koobr
If your website is the shopwindow of your business, then content is all those things a shop needs to stay relevant on the high street; marketing, customer service, brand communication – everything. - Lee Currie, Koobr
Overall, smartphones are considered the preferential browsing device by internet users in the UK...- media.ofcom
Whether you are thinking about a new website, or making a few tweaks to the old one, it certainly helps to know what’s fresh in the longterm. We take a look at some of the biggest website trends in 2016.Every year brings a new set of trends, especially in the ever-evolving world of tech and design. Whilst this can seem a bit of an imposition, it’s also a fantastic opportunity for businesses who want to freshen up their image and online marketing channel.Your website is the epitome of both those things, so it definitely pays to keep ahead of the curve. Here’s a few of the biggest website trends across design and functionality you need to know in 2016.