2017 November

Insights and creative observations

Google’s latest security update and what it means for your website

The latest version of Google Chrome is set to mark more websites lacking an SSL Certificate as insecure. Here’s everything you need to know to prepare your website for the browser’s upcoming changes to security rules. For quite some time, Google has been extending its efforts to encourage the web’s transition to HTTPS in place of the outdated and less secure HTTP connections — and that’s better for everyone. On the flip side of things, that’s going to leave websites without an SSL Certificate practically inaccessible to most users when the latest version of Chrome rolls out later this year. If your website does not have an SSL installed, Google will mark your website as ‘insecure’ to its users. HTTP and HTTPS explained — Why Google is pushing for one over the other Go ahead and open up Amazon’s website in a new tab in your browser (or take a look at ours)… See that little ‘https’ sitting in front of the web address in the address bar? Well, all websites are typically prefixed with either ‘http’ or ‘https’. To put it simply, both serve as variants of the same communication protocol over which data is transferred between your browser and the website you are viewing. The version you are currently looking at (HTTPS) stands for Hyper Text Transfer Protocol Secure. It uses an additional protocol not present in the outdated HTTP counterpart called SSL (Secure Sockets Layer). And that’s the version Google is encouraging because all communications between browser and website are encrypted — effectively making HTTPS more secure than HTTP. All of this comes as part of Google’s aim to create a better, safer web experience for all its users, which is why Chrome (with more than one billion users on mobile platforms alone) is one of the first browsers to front this initiative. As of right now, it’s only HTTP websites with password or credit card fields that are being marked as ‘Not Secure’ in the browser’s address bar. But this is all set to change when Google Chrome Version 62 is deployed. From October onwards, this warning will be extended to any HTTP site where user data is entered. This basically covers a multitude of data entry fields commonly used by all websites. Data security is a massively important issue nowadays, and Google is certainly doing the right thing by bringing these websites to the attention of its users in the interest of protecting sensitive information. Read more about viewing  your website through the eyes of your customers here But how does any of this impact you and your website? And if you’re unfamiliar with many of these terms, what does it all really mean? The benefits of migrating from HTTP to HTTPS and why you need to switch With these new security changes in mind, websites currently using the outdated HTTP connection are encouraged to migrate over to the more secure HTTPS connection. It’s a fairly quick and simple process that is best facilitated by …

Insights, Web design|

googles-latest-security-

The latest version of Google Chrome is set to mark more websites lacking an SSL Certificate as insecure. Here’s everything you need to know to prepare your website for the browser’s upcoming changes to security rules.

For quite some time, Google has been extending its efforts to encourage the web’s transition to HTTPS in place of the outdated and less secure HTTP connections — and that’s better for everyone. On the flip side of things, that’s going to leave websites without an SSL Certificate practically inaccessible to most users when the latest version of Chrome rolls out later this year.

If your website does not have an SSL installed, Google will mark your website as ‘insecure’ to its users.

HTTP and HTTPS explained — Why Google is pushing for one over the other

Go ahead and open up Amazon’s website in a new tab in your browser (or take a look at ours)…

See that little ‘https’ sitting in front of the web address in the address bar? Well, all websites are typically prefixed with either ‘http’ or ‘https’. To put it simply, both serve as variants of the same communication protocol over which data is transferred between your browser and the website you are viewing.

The version you are currently looking at (HTTPS) stands for Hyper Text Transfer Protocol Secure. It uses an additional protocol not present in the outdated HTTP counterpart called SSL (Secure Sockets Layer). And that’s the version Google is encouraging because all communications between browser and website are encrypted — effectively making HTTPS more secure than HTTP.

All of this comes as part of Google’s aim to create a better, safer web experience for all its users, which is why Chrome (with more than one billion users on mobile platforms alone) is one of the first browsers to front this initiative.

As of right now, it’s only HTTP websites with password or credit card fields that are being marked as ‘Not Secure’ in the browser’s address bar. But this is all set to change when Google Chrome Version 62 is deployed. From October onwards, this warning will be extended to any HTTP site where user data is entered. This basically covers a multitude of data entry fields commonly used by all websites.

Data security is a massively important issue nowadays, and Google is certainly doing the right thing by bringing these websites to the attention of its users in the interest of protecting sensitive information.

Read more about viewing  your website through the eyes of your customers here

But how does any of this impact you and your website? And if you’re unfamiliar with many of these terms, what does it all really mean?

The benefits of migrating from HTTP to HTTPS and why you need to switch

With these new security changes in mind, websites currently using the outdated HTTP connection are encouraged to migrate over to the more secure HTTPS connection. It’s a fairly quick and simple process that is best facilitated by

Koobrthon 2017 — A look back at our team fitness challenge

Over the past eight weeks, we’ve been hitting the gym, tweaking our diets, and working together to improve our overall fitness and wellbeing as a team. But has all the hard work paid off? Here’s how we got on. It’s seven in the morning (or 07:00 hours, if you’re really hardcore) and Team Koobr prepare for another busy Friday. But we’re not on our way into the studio just yet — oh no. You’d have to be crazy to turn up for work dressed in leg warmers and a bandana. We’ve consumed our spinach, topped up our water bottles, and now we’re about to undertake another early morning group workout session at Columbo House gym. Welcome to the Koobrthon! Partnering with Ellipse Health For the past eight weeks, Koobr has been working in partnership with our good friends at Ellipse Health. The aim? To push ourselves physically and to see just how much we can achieve both individually and as a team. “Everybody in the team already lives a fairly balanced lifestyle,” says Koobr’s Managing Director, Craig Barker. “We all eat pretty healthily, and we’re all actively involved in some form of regular exercise — whether that’s going to the gym, playing sports, or taking part in organised events within the community, including a successful participation in this year’s Derby Ramathon. “So we thought it would be a great idea to combine our interests — along with our combined enthusiasm for getting into the best shape we possibly can be — and see how much it could benefit everybody. Not just individually but as a team also.” Embarking on a transformational journey Let’s rewind the clocks a couple of months: It’s the first Friday of our eight-week Koobrthon, and everybody is naturally apprehensive about what’s in store… A 40-minute HIIT session (High Intensity Interval Training) that sees the group running, squatting, and pressing non-stop, punctuated only by a 30-second rest period between total completion of each circuit run. a Needless to say, it all comes as a bit of challenge. But it’s not long until we’re feeling energised for the rest of the day — as well as a massive feeling of accomplishment within the group as a whole. “The benefits of corporate exercise extend far beyond the individual,” says Ellipse Heath’s Michael Pearce. “It brings energy and motivation that benefit the workplace as a whole.” After we’ve worn ourselves out past the point of exertion, Michael gathers everybody together to stretch out and cool down before sharing some important nutritional advice that we’re all encouraged to implement into our day-to-day diets. It’s important that every forward-thinking company does everything it can to ensure a healthy and happy work environment. – Craig Barker, Koobr For the next few weeks, we continue to refine our diets — reducing sugar and carbs and making a conscious effort to eat more fresh veg, essential fats, and protein. In the studio, instead of milk and sugar in our coffee, we’re now taking coconut …

News|

Over the past eight weeks, we’ve been hitting the gym, tweaking our diets, and working together to improve our overall fitness and wellbeing as a team. But has all the hard work paid off? Here’s how we got on.

It’s seven in the morning (or 07:00 hours, if you’re really hardcore) and Team Koobr prepare for another busy Friday. But we’re not on our way into the studio just yet — oh no. You’d have to be crazy to turn up for work dressed in leg warmers and a bandana.

We’ve consumed our spinach, topped up our water bottles, and now we’re about to undertake another early morning group workout session at Columbo House gym. Welcome to the Koobrthon!

Partnering with Ellipse Health

For the past eight weeks, Koobr has been working in partnership with our good friends at Ellipse Health. The aim? To push ourselves physically and to see just how much we can achieve both individually and as a team.

“Everybody in the team already lives a fairly balanced lifestyle,” says Koobr’s Managing Director, Craig Barker. “We all eat pretty healthily, and we’re all actively involved in some form of regular exercise — whether that’s going to the gym, playing sports, or taking part in organised events within the community, including a successful participation in this year’s Derby Ramathon.

“So we thought it would be a great idea to combine our interests — along with our combined enthusiasm for getting into the best shape we possibly can be — and see how much it could benefit everybody. Not just individually but as a team also.”

Embarking on a transformational journey

Let’s rewind the clocks a couple of months: It’s the first Friday of our eight-week Koobrthon, and everybody is naturally apprehensive about what’s in store…

A 40-minute HIIT session (High Intensity Interval Training) that sees the group running, squatting, and pressing non-stop, punctuated only by a 30-second rest period between total completion of each circuit run.
a
Needless to say, it all comes as a bit of challenge. But it’s not long until we’re feeling energised for the rest of the day — as well as a massive feeling of accomplishment within the group as a whole.

“The benefits of corporate exercise extend far beyond the individual,” says Ellipse Heath’s Michael Pearce. “It brings energy and motivation that benefit the workplace as a whole.”

After we’ve worn ourselves out past the point of exertion, Michael gathers everybody together to stretch out and cool down before sharing some important nutritional advice that we’re all encouraged to implement into our day-to-day diets.

It’s important that every forward-thinking company does everything it can to ensure a healthy and happy work environment.

– Craig Barker, Koobr

For the next few weeks, we continue to refine our diets — reducing sugar and carbs and making a conscious effort to eat more fresh veg, essential fats, and protein.

In the studio, instead of milk and sugar in our coffee, we’re now taking coconut

Fosse Healthcare: A journey of discovery — Branding case study

“Koobr took the time to understand our services, our needs, and the challenges we face as a business. The quality of the work produced has been outstanding and throughout the whole process, Koobr has communicated with us effectively. We look forward to continuing our partnership.” – Volt Sacco, Business Development Director, Fosse Healthcare Earlier this year we embarked on a journey with Fosse Healthcare to rediscover what made them one of the country’s leading healthcare providers, to redefine their ethos as an organisation, their identity in the market, and reimagine their brand for new and modern audiences. Getting to the heart of a successful brand When developing a new brand identity for Fosse, we knew it was important to involve the very people who live the values of the company day-to-day from the very beginning of the process. Members of the team — comprising of seasoned caregivers, health care trainers, and key management — joined Koobr in a Brand Discovery workshop: an interactive session where we explored the core values upon which the organisation was founded; how these values translate over to the services they provide; their commercial and cultural objectives for the company moving forward; and exactly what it is that makes Fosse Healthcare stand out from competitors. With a deeper understanding of the organisation and its aims, Koobr worked to establish the framework for a new brand identity — starting with visual and conceptual experimentation, eventually leading to a visual style and brand voice that was developed in tandem for total consistency. Once these foundations were in place, we began to word-craft mission statements that would dictate the tone and content of key marketing messages, distilling the information as we went along until we had a suite of succinct brand messages and a leading strapline. We worked to develop a friendly, reassuring brand identity that reflected the caring and professional nature of the Fosse Healthcare family. One that would fulfil their marketing objectives and endure over time. The look of the new brand was influenced by existing trends within the healthcare industry, but never exclusively tied to these limitations. Colours, icons, and the eventual logo were all dramatic overhauls of the organisation’s previous visual style. We wanted to address conventions and heritage whilst at the same time reimagining Fosse for a more contemporary, digitally-led era. …

Branding, Case studies|

“Koobr took the time to understand our services, our needs, and the challenges we face as a business. The quality of the work produced has been outstanding and throughout the whole process, Koobr has communicated with us effectively. We look forward to continuing our partnership.”

– Volt Sacco, Business Development Director, Fosse Healthcare

Earlier this year we embarked on a journey with Fosse Healthcare to rediscover what made them one of the country’s leading healthcare providers, to redefine their ethos as an organisation, their identity in the market, and reimagine their brand for new and modern audiences.

Getting to the heart of a successful brand

When developing a new brand identity for Fosse, we knew it was important to involve the very people who live the values of the company day-to-day from the very beginning of the process.

Members of the team — comprising of seasoned caregivers, health care trainers, and key management — joined Koobr in a Brand Discovery workshop: an interactive session where we explored the core values upon which the organisation was founded; how these values translate over to the services they provide; their commercial and cultural objectives for the company moving forward; and exactly what it is that makes Fosse Healthcare stand out from competitors.

With a deeper understanding of the organisation and its aims, Koobr worked to establish the framework for a new brand identity — starting with visual and conceptual experimentation, eventually leading to a visual style and brand voice that was developed in tandem for total consistency.

Once these foundations were in place, we began to word-craft mission statements that would dictate the tone and content of key marketing messages, distilling the information as we went along until we had a suite of succinct brand messages and a leading strapline.

We worked to develop a friendly, reassuring brand identity that reflected the caring and professional nature of the Fosse Healthcare family. One that would fulfil their marketing objectives and endure over time.

The look of the new brand was influenced by existing trends within the healthcare industry, but never exclusively tied to these limitations. Colours, icons, and the eventual logo were all dramatic overhauls of the organisation’s previous visual style. We wanted to address conventions and heritage whilst at the same time reimagining Fosse for a more contemporary, digitally-led era.

RDS Global: Success and results – Website case study

“Having known Craig and the Koobr team for several years, I knew where I had to take this project. This new dynamic website has already seen an increase in not only traffic but also conversions for new business.” – Sean Price, Marketing Director, RDS Global After working with Koobr in 2017, RDS Global has received more than double the number of monthly inquiries for new business and won two substantial contracts as a result of their new website. Creating a stronger marketing tool for Derby’s leading IT Support provider Recognised as Derby’s leading IT support provider — supporting customers in over 200 locations across the UK — RDS Global required a new website to better reflect the high level of customer service for which the organisation is known, whilst serving as a successful marketing tool used to promote services and generate new business. This decision came out of meetings with the RDS marketing team, who felt the previous build was outdated and, in many ways, hindered a lot of their marketing activities. We worked closely with the team to establish their objectives for the project, enabling us to pinpoint areas that could be improved upon in the new build, whilst identifying other areas to help the success of all future marketing efforts. From the the outset, RDS Global wanted a website that would enable its sales and marketing teams to co-ordinate and maximise their efforts. In order to facilitate this, the new website was specifically built to be integrated with customer relationship and email marketing systems — providing the team with the necessary tools to access customer data and employ a more successful marketing campaign and sales strategy. Meanwhile, an easy-to-use content management system was implemented to assist with ongoing communication. The team is now able to create, organise, and maintain customer-targeted content across the entire website that will assist with marketing and brand recognition. The RDS team are now left with a far more effective communication, marketing and lead generation tool. With the project objectives, target market and key messages in mind, the website structure was designed to highlight appropriate action with clear targeted calls-to-action in the most appropriate places — thereby maximising chances of conversion and fulfilling the client’s need to use the website as a tool for capturing data and increasing customer activity/enquiries. Design, user experience, and tangible results As part of delivering a positive user experience for visitors, it was important to build a website that worked for every kind of user. Everything was designed and put together with responsiveness in mind, ensuring seamless functionality and readability across all types of devices (desktop, mobile, tablet), on all types of screen qualities and sizes. The new site was also built to ensure it can be accessed on all browsers without any issues. The overall look of the new website communicated a more up-to-date representation of the RDS brand; consistent with all other RDS marketing channels, thereby strengthening brand communication and marketing activities aimed towards visitors referred to …

Case studies, Web design|

“Having known Craig and the Koobr team for several years, I knew where I had to take this project. This new dynamic website has already seen an increase in not only traffic but also conversions for new business.”

– Sean Price, Marketing Director, RDS Global

After working with Koobr in 2017, RDS Global has received more than double the number of monthly inquiries for new business and won two substantial contracts as a result of their new website.

Creating a stronger marketing tool for Derby’s leading IT Support provider

Recognised as Derby’s leading IT support provider — supporting customers in over 200 locations across the UK — RDS Global required a new website to better reflect the high level of customer service for which the organisation is known, whilst serving as a successful marketing tool used to promote services and generate new business.

This decision came out of meetings with the RDS marketing team, who felt the previous build was outdated and, in many ways, hindered a lot of their marketing activities. We worked closely with the team to establish their objectives for the project, enabling us to pinpoint areas that could be improved upon in the new build, whilst identifying other areas to help the success of all future marketing efforts.

From the the outset, RDS Global wanted a website that would enable its sales and marketing teams to co-ordinate and maximise their efforts. In order to facilitate this, the new website was specifically built to be integrated with customer relationship and email marketing systems — providing the team with the necessary tools to access customer data and employ a more successful marketing campaign and sales strategy. Meanwhile, an easy-to-use content management system was implemented to assist with ongoing communication. The team is now able to create, organise, and maintain customer-targeted content across the entire website that will assist with marketing and brand recognition.

The RDS team are now left with a far more effective communication, marketing and lead generation tool.

With the project objectives, target market and key messages in mind, the website structure was designed to highlight appropriate action with clear targeted calls-to-action in the most appropriate places — thereby maximising chances of conversion and fulfilling the client’s need to use the website as a tool for capturing data and increasing customer activity/enquiries.

Design, user experience, and tangible results

As part of delivering a positive user experience for visitors, it was important to build a website that worked for every kind of user.

Everything was designed and put together with responsiveness in mind, ensuring seamless functionality and readability across all types of devices (desktop, mobile, tablet), on all types of screen qualities and sizes. The new site was also built to ensure it can be accessed on all browsers without any issues.

The overall look of the new website communicated a more up-to-date representation of the RDS brand; consistent with all other RDS marketing channels, thereby strengthening brand communication and marketing activities aimed towards visitors referred to