Does your website successfully reflect your brand identity? If not, here's our essential guide to why and how you can use your website to enable your brand to flourish.
As we move into the next quarter of 2017, it's the perfect time to take a look web design trends everybody should be implementing.
I’m really looking forward to working with all of Koobr’s clients. Being a part of such a talented and creative group of people is really inspiring.- Rebecca Shaw, Koobr
Koobr are recruiting for talented new members, but do you have what it takes to join our team of creative revolutionists? It may well be the start of a promising new career.
No customer experience should be accidental. Everything needs to be by design. That’s why having a customer journey is important in your brand communication.- Craig Barker, Koobr
Another year, another opportunity to strengthen your business. But what does 2017 hold in store for B2B firms looking to improve their online marketing?
Twitter has become a standard platform for businesses looking to strengthen marketing and broaden their customer outreach. But there are a few Do's and Don'ts you should stick to, if you want to get the most out of every Tweet whilst avoiding any public mishaps.
Team Koobr was out in full force at this year’s Derby Food and Drink Awards. More than an excuse to dress up and get our drink on, it was a perfect opportunity to showcase the importance of celebrating local businesses.
2016 marks the 25th anniversary of one of video gamings most beloved icons. But did you know Sonic the Hedgehog was conceived as a marketing device first, consumer product second?
Today is International Coffee Day. So grab yourself a cup of your favourite blend and find out why your business needs to re-think its approach to marketing.
Alongside the latest iPhone and smartwatch reveals, this year’s keynote was another opportunity for Apple to reconnect with audiences and once again establish brand dominance. Here are our insights that demonstrate why every business should take a page out of Apple’s marketing tablet.
As a millennial (someone born during or after 1980), emojis play a large part in how I communicate with others digitally. However, as a marketer, I approach their use differently.In fact, I could probably have a conversation with my best friend using only emojis and still be able to hold a reasonably coherent conversation.When you think about it, that sounds pretty crazy doesn't it?Whether you like it or not, emojis have almost become their own language amongst young people, and are in themselves also used as a new type of slang. Apple increased emoji size by 300% last year and also finally allowed consumers to enjoy emojis in the skin tone of their choice. They're certainly not going anywhere.Instagram found this interesting correlation between the use of slang and it's replacement with emojis - highlighting further that emojis are fast replacing written word (even though some wouldn't consider 'lmfao' a word - you get the picture)
Would you like to be happier at work? Our work environment has a massive impact on our lives, not to mention on our physical & mental health. A great work environment is motivating and even when stressful, leaves you feeling fulfilled.Of course, the business you work for should aim to keep their staff happy, but alongside this there are also ways that you can help yourself to stay positive and upbeat.It’s important to make sure you look after yourself at work, and by keeping the following points in mind, you should start to see some positive changes happen and an added spring in your step.Personalise You should feel comfortable, yet motivated, in your work area. Try and add items to your desk such as a plant, photos and a mug with a quote that makes you smile.If you’re spending 40 hours a week mainly in that space, you need to make sure that you add the little touches to make it your own.
Social media has revolutionised the way that businesses communicate with their customers, and more importantly, how customers communicate with businesses.It’s never been so easy for customers to publicly make their opinions heard and seen. This transparency can be both a blessing and a curse for any business with social media platforms.Providing excellent customer service should be a key pillar to any business, but this alone will not always guarantee happy customers, 100% of the time. An angry social media post that goes viral is bad enough, but combine this with a poorly handled response, and your business’ reputation is in serious trouble.Even if your company prides itself on being first class in it’s approach to customer service, there are still a whole host of reasons things can go awry and lead to a social media disaster.The rogue employee Employees with access to social media hold your business reputation in their hands.As HMV learnt the hard way in 2013, disgruntled employees can have a significant impact on a business if they decide to go out in a blaze of glory. Social media page hijacks, personal detail sharing and abusive responses to customers are just some of the cringe-inducing scenarios that have happened before, and will undoubtedly happen again.