Why you need to up your B2B marketing (and how not to let it fall on deaf ears)

Are you taking steps to improve your B2B marketing?Whenever we talk about marketing and promotion there’s typically a divide between businesses that market directly to consumers (B2C) and businesses that market to other businesses organisations for commercial gain and partnerships (B2B).Whilst B2C marketing has really embraced digital technologies, B2B marketing, on the other hand, has been relatively slower to adapt, preferring to continue investing in more traditional channels such as in-person events and other traditional techniques.But with the buyer experience evolving towards increased online interaction and personalisation throughout the buying process, it is more important than ever that B2B marketers rethink their strategies.

By | March 23rd, 2017|Insights|0 Comments