Should you be using emojis in your marketing?

By | May 3rd, 2016|Insights, Marketing|

Emojis play a large part in how we communicate with others digitally. However, as a marketer, should we approach their use differently?

Whether you like it or not, emojis have almost become their own language amongst young people, and are in themselves also used as a new type of slang. Apple increased emoji size by 300% last year and also finally allowed consumers to enjoy emojis in the skin tone of their choice. They’re certainly not going anywhere.

Instagram found this interesting correlation between the use of slang and it’s replacement with emojis – highlighting further that emojis are fast replacing written word (even though some wouldn’t consider ‘lmfao’ a word – you get the picture)

In hindsight, replacing text with emojis was only going to be a natural progression that millennials would use to maximise on their 140 character world.

At the very least, the inclusion of an emojis can massively alter the way that digital messages are perceived. A similar example of how symbols can affect the way a message is read is the use of ‘x’ in a text message or email. Virtual kisses. Personally, if a friend didn’t include one to me, I’d think I was in big trouble. I wouldn’t necessarily expect ‘xxxx’ at the end of a promotional email – unless that kind of informal communication was part of their brand personality.

If you are talking to someone face-to-face, you don’t need an additional word or symbol to express “I’m smiling” because you would, presumably, be smiling.

– Tyler Schnoebelen, linguistics Ph.D.

Anything that can add to a message will be picked up by marketers – if we can say the same thing in 3 emojis rather than a tweet, why wouldn’t we? But should we, though?


• Non-verbal communication – ideal for social media such as Twitter
• A modern way to engage with a millennial target market
• Can fill the emotional void that short posts possess
• Add a little fun and humour to your brand appearance
• Easy to spot in email subject lines


• The person posting misunderstands the context
• Potentially annoying/confusing to the wrong audience
• Intent isn’t always obvious to the customer, even to millennials
• Emojis display differently across platforms
• May make your brand seem unprofessional

Although no emojis were actually used in this instance, Hillary Clinton’s social media team encountered the wrath of Twitter’s millennials when they posted the following:

If you’re going to use emojis as part of your marketing efforts, you need to be sure that your target audience is going to be receptive of them. Even taking millennials as an entire group wouldn’t be such a good idea. A 36 year old won’t necessarily understand the social connotations of certain emojis the same way a 22 year old would. Don’t even try and use them unless you’re totally aware of the connotations of certain emojis (🔥 💯 💦 – to ‘name’ a few).

One of the single most

How to be happier at work

By | May 3rd, 2016|Insights|

Our work environment has a massive impact on our lives, not to mention on our physical & mental health. A great work environment is motivating and even when stressful, leaves you feeling fulfilled.

Of course, the business you work for should aim to keep their staff happy, but alongside this there are also ways that you can help yourself to stay positive and upbeat.

It’s important to make sure you look after yourself at work, and by keeping the following points in mind, you should start to see some positive changes happen and an added spring in your step.

You should feel comfortable, yet motivated, in your work area. Try and add items to your desk such as a plant, photos and a mug with a quote that makes you smile.

If you’re spending 40 hours a week mainly in that space, you need to make sure that you add the little touches to make it your own.

It’s important not to keep quiet about any problems you have in the workplace. Speak with your manager, or HR team, if you feel that you have an issue to raise – you’ll feel much better in the long run tackling things head on.

78% of employees who report having a meaningful discussion with their manager about their strengths feel their work is making a difference and is appreciated.

Have Purpose
Everyone is an important member of staff, no matter what their role is and you should feel that that is always the case. Make sure that you’re provided with a clear job description so you’re aware of the expectations of your role.

There won’t be any harm asking for more responsibilities, and any company worth working for should actively encourage developing their employees.

Looking to be happier at work? Challenge yourself, and you’ll feel much more rewarded and enriched in your role.

Another thing that often gets neglected, is rewarding ourselves for our hard work. When we have a high-pressure job, we can often forget to still treat ourselves because we’re used to stresses of the job being the norm and don’t feel as though we’ve “gone above and beyond” recently. No matter what your job entails – on your day off, evenings or in your spare time make sure you treat yourself.

Whether that’s a new item of clothing, haircut, a cinema date, a night out with friends or even just a takeaway pizza, make sure you reward yourself for being awesome. This is sure to make you happier at work.

Switch Off
A lot of us are guilty of taking work home with us, or bringing home to work.

In order to maintain a good work/life balance, you should keep both your work life and your home life as clear separate identities. Of course, this doesn’t mean that you should shy away from socialising with colleagues, or discussing your home life with them, but it simply means the stresses and strains from either part shouldn’t affect