Why you need to optimise your website for mobile

By | December 24th, 2015|Creative Resolutions, Insights|

Overall, smartphones are considered the preferential browsing device by internet users in the UK…

– media.ofcom

If your website is not optimised to work across mobile devices, you’re neglecting a significant proportion of users, resulting in far fewer people successfully connecting with your business online. Make 2016 the year you rectify this issue with a mobile-friendly website.

Mobile is (literally) getting bigger

Remember a time when mobile phones were getting smaller, when anything bigger than the size of a wallet was considered a cumbersome “brick”?

Nowadays, mobile phones are used very differently. The majority of mobile phone users in the UK own a smartphone with internet access, spending twice as long online on their phones than on desktop devices.

Changing customer engagement with your business

The exponential growth in mobile browsing has led to a dramatic change in the way people use the internet, specifically the way new and existing customers engage with your business online.

Whether your website is eCommerce or not, people will be viewing your website on a mobile device for any number of reasons; perhaps reading your blog, reviewing your service offerings, or finding out more about your company before getting in touch. If your current website is not optimised for mobile devices then mobile users are going to have a hard time doing any of these things.

Mobile optimisation is essential for ranking on Google

If your website is not optimised for mobile, it will no longer appear in the Google search results on a mobile device. And even if users did find their way on to your site, the likelihood is that content would not format properly and functionality would be hindered, making it difficult to navigate your site and access your services.

The update was introduced in April last year and Google says it’s their way of ensuring mobile users are only provided with useful, relevant websites. Without a mobile-optimised website, your business is missing out on a significant number of customers, no matter how relevant your current website is to their needs. In fact, Google say that not having a mobile-optimised website is like closing your business to new and existing customers for one extra day in the week.

How mobile-optimisation can improve  website performance

Better usability and functionality

Websites are interacted with differently on a mobile device than their desktop counterparts; swiping, pinching, and tapping to initiate actions. So it’s important to implement mobile-specific functions to improve usability. Content is also properly formatted, improving readability and making it easier for visitors to find what they need.

Quicker performance

Mobile-optimised websites are streamlined for quicker performance without compromising content and functionality. This prevents slowdown in load times which would otherwise deter mobile users.

Cohesive brand experience

When your website is optimised to work across devices other than just desktop, such as smartphones and tablets, it creates a better, more consistent brand experience for the user, fostering trust and reliability.

Biggest website trends you need to know in 2016

By | December 6th, 2015|Creative Resolutions, Insights|

Whether you are thinking about a new website, or making a few tweaks to the old one, it certainly helps to know what’s fresh in the longterm. We take a look at some of the biggest website trends in 2016.

Every year brings a new set of trends, especially in the ever-evolving world of tech and design. Whilst this can seem a bit of an imposition, it’s also a fantastic opportunity for businesses who want to freshen up their image and online marketing channel.

Your website is the epitome of both those things, so it definitely pays to keep ahead of the curve. Here’s a few of the biggest website trends across design and functionality you need to know in 2016.

Hero images are topping our ‘must haves’

Eye-catching imagery is kind of a big deal, it’s what users are drawn to when browsing on their desktops, smartphones, and tablets. Not just that, improved screen resolution across these devices has influenced the way we consume content to be more visual-centric.

Hero images sit at the top of your webpage and are the first – sometimes only – thing that people see when they first arrive. When used correctly, hero images can capture the attention of your customers and communicate your marketing messages far more quickly and effectively than a simple text header.

More businesses are starting to incorporate hero images across their websites, particularly on their homepage. Advances in bandwidth and data compression prevent slow load times for users, meaning more images of a higher quality are being used to full effect.

Hamburgers are back on the menu

Some people call it a slide menu, others refer to this three-lined navigation tool as a ‘drawer’ or a hamburger menu. Whatever you want to call it, this little button has received a moderate degree of criticism in the past for hiding off-screen features and being too nondescript in appearance.

However, popularity of the so-called hamburger menu has grown with website owners who are looking for a cleaner, less is more approach, which itself is a growing trend in contemporary website design.

In fact, widespread use of the hamburger menu has made this function more easily recognisable to users than initial concerns would have led you to believe. We’ve all become increasingly aware the functionality the hamburger menu offers through ubiquitous mobile apps and mobile-optimised webpages.

Responsiveness is essential

Speaking of mobile-optimised, responsiveness is not just a trend for 2016, it’s now essential. But many businesses have still yet to optimise their website to work across mobile devices such as smartphones and tablets, which means they are neglecting a significant portion of their customer-base.

Last year’s Google update now means websites that are not responsive will not appear in the search results listings on a mobile device. And even if users did find their way on to your site, the likelihood is that content would not format properly and functionality would be hindered, making it difficult to navigate your site and access